Why the CMO’s next chapter is becoming a true business leader again
CMOs became stewards of activity rather than owners of outcomes, reshaping how the position was perceived at the highest levels of the organization…
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Author: Zeta Global
Marketers are innovating by using AI agents to integrate data interpretation with instant execution
Neej Gore, Chief Data Officer, Zeta Global AI is driving a fundamental shift in marketing. While it’s been many years since new technology has drastically changed how businesses operate, AI is here to stay, and the early adopters will be the ones that win the day…
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