Three ways brands are tapping into the fan psyche to cultivate connection
Mukta Chowdhary, vp cultural insights, WarnerMedia Recently published research, Welcome to the Age of Intentionalism, reinforced what brands already know: 2020 was not without its challenges, but the industry also witnessed a birth of intentionality by consumers — they formed new habits, renounced old ones and gained clarity on what mattered most to them…
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