‘Less pitching, more listening’: What Amazon is really doing at CES
Amazon’s ad execs come to CES for their annual reality check…
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Author: Seb Joseph
Where agencies add value in Amazon’s AI agent-led ad system
Shifts of this scale always create winners and losers. The task for agency bosses is making sure they’re on the right side of that line…
Read MoreFuture of Marketing Briefing: In the age of AI, the CMO role gets a corporate makeover
For all the TED-talk theatrics about transformation and innovation, the CMO gig has, for the past 15 years, been one long exercise in reactive survival…
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Meta follows Musk’s lead on censorship — but ad industry keeps its distance from panic
How marketers plan to navigate the “Muskification” of social media…
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The rundown: Why a landmark antitrust trial on Google’s ad tech business could reshape the industry
Next week marks the beginning of one of the most pivotal antitrust trials in U.S. history — Google’s antitrust trial. Here’s a rundown of the key points and potential implications…
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