Media Buying Briefing: How Publicis is winning and keeping clients, even as competitors cry foul
A picture becomes clear of how Publicis is using a variety of tools to beat its competitors to winning clients or luring them away…
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Author: Michael Burgi
Media Buying Briefing: What’s going to happen with Dentsu outside of Japan?
The Japanese-owned holding company wants to sell all its international assets. Who might buy them and what are the best parts…
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Media Buying Briefing: The upfront is still not done — why and who’s benefiting from it
Although it’s happened before, it’s not usual for an upfront to linger this long. But then again, nothing feels usual anymore in the media landscape. …
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Omnicom strikes partnerships with PayPal and X as its ‘live’ blitz at Cannes Lions continues
Omnicom’s partnerships aim to get clients closer to influencers and content that shows a higher propensity to spur consumers to purchase…
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Is an altruistic holding company too good to believe? Know Co. begs to differ
Know Co.’s goal is to help small agencies grow their business and their services without taking control — a form of corporate altruism rarely seen in an industry that thrives on stealing business from each other…
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