By the numbers: How marketers are building the infrastructure for AI search
Marketers are carving out budgets for AI search, but research suggests execution, measurement and content strategies are still catching up…
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Author: Kimeko McCoy
‘The year where I don’t roll my eyes’ at retail: Bayer’s programmatic and digital lead on the state of retail media
Bayer’s programmatic and digital lead shares how the brand is pushing past silos and redefining what effective retail media looks like…
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Rosé, deals, repeat: How to survive Cannes Lions
Between panels, late-night cocktails and endless networking, Cannes Lions can get overwhelming. …
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2024 in review: From AI boom to election frenzy, Digiday editors look back
Marketers may find themselves dizzy from the many ups and downs the industry experienced this year…
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