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Tag: Returns

The diminishing returns of scale and a return to quality

Bob Regular, CEO, Infolinks Scale is not a one-size-fits-all concept.  Marketers and publishers historically have their own goals associated with scale. When it comes to content, the KPIs vary according to the media (i.e. podcast, video, etc.) and subject matter.  But lately, this nuanced approach to scale has flattened…

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Mike Reilly returns to the mic….once

After hanging up the microphone at the end of the 2022 IM triathlon season to spend more time with his family, the “Voice of Ironman” Mike Reilly has announced that he will return for a special occasion to call the 25th anniversary of Ironman Lake Placid on July 21…

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