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Instagram chief: AI is so ubiquitous ‘it will be more practical to fingerprint real media than fake media’

It’s no secret that AI-generated content took over our social media feeds in 2025. Now, Instagram’s top exec Adam Mosseri has made it clear that he expects AI content to overtake non-AI imagery and the significant implications that shift has for its creators and photographers.Mosseri shared the thoughts in a lengthy post about the broader

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Forbes CIO Next 2024 List

Recognizing the 50 top tech leaders transforming their companies for a new era of AI. Edited By Alex Knapp and Richard Nieva , Editorial Operations: Elisabeth Brier Reported By Emma Kinery and Bella Sayegh If the future of business is AI, then these are the people leading the charge. As artificial intelligence continues its march

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