How agencies, publishers and platforms are actually using AI agents
Agencies, platforms and publishers weigh in on whether AI agents deliver, or if they’re just jam tomorrow…
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Author: Sam Bradley
Tubi hopes emotional context can drive demand for streaming’s long tail
A partnership between FAST provider and DSP Viant extends targeting capabilities for spoiled-for-choice advertisers…
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WPP Media launches its ‘Manhattan project’ tech solution into a crowded AI market
The media network builds on its rebrand with an AI platform launch it believes can set it apart, but it’s a noisy market…
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Google’s Chrome retreat puts momentum for cookie alternatives in doubt
Now that the cookie’s staying for good, enthusiasm for alternatives is “muted,” despite agency advice…
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How Amazon Prime Video made itself an essential pick for brand media plans
Amazon has tweaked its CTV ad pitch over 12 months and established a foothold on brand media plans…
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